The best way to use Instagram for business
As a business owner, you may be wondering if Instagram is worth your time. After all, there are so many social media platforms to choose from. And you may not have the time to invest in learning a new platform.
But what if I told you that Instagram is one of the best social media platforms for businesses? In fact, recent studies show that Instagram is the most popular social media platform among millennials.
What’s more, Instagram is a highly visual platform, perfect for businesses that want to showcase their products or services. And because it’s so popular, there’s a good chance your target audience is already using it.
Here are a few tips for using Instagram for business:
1. Use high-quality images
When you’re using Instagram for business, it’s important to use high-quality images. After all, your goal is to showcase your products or services in the best light possible.
2. Use hashtags
Hashtags are a great way to get your content seen by more people. When you use hashtags, be sure to use relevant ones for your business. Also, try to use hashtags for special occasions like new year, Christmas, or any recent events.
3. Use Instagram stories
Instagram stories are a great way to connect with your audience on a more personal level. Stories allow you to show off your personality and give your audience a behind-the-scenes look at your business.
4. Use calls to action
When you’re posting content on Instagram, be sure to include a call to action. This could be something like “swipe up to learn more” or “double tap if you like this.” Instagram stories are beneficial for calls to action because you can include a link and the people only need to swipe to get to your landing page.
5. Use analytics
Instagram provides analytics for business accounts. This is a valuable tool that can help you track your progress and see what’s working (and what’s not). Luckily you can use the Meta business manager to connect your Instagram and Facebook pages for even more insights. This means you can target and retarget the users across different platforms which can be very useful.
6. Get inspired by others in your industry
A great way to get ideas for using Instagram for business is to look at what other companies in your industry are doing. See what hashtags they’re using, what kind of content they’re posting, and what calls to action they’re using. Then, you can adapt and improve upon these ideas for your own business.
7. Create a unique Instagram feed
Your Instagram feed is your personal brand’s canvas. So make sure you spend some time curating it to perfection! This means choosing a consistent color scheme, using high-quality images, and avoiding excessive hashtags.
8. Cross-promote your Instagram account
Make sure you’re promoting your Instagram account on your other social media platforms and on your website. You can do this by adding social media icons to your website, sharing your Instagram content on other platforms, and running ads that target people who follow your other accounts. Instagram allows you to put one clickable link in your bio. However, there are some providers like Linkful who help you to have multiple bio links.
9. Run an Instagram contest or giveaway
Running a contest or giveaway is a great way to increase engagement and grow your following. To run a successful contest, be sure to promote it across your other channels, make it easy to enter, and choose a prize that’s relevant to your target audience.
10. Collaborate with other businesses or influencers
If you want to reach a new audience, consider collaborating with other businesses or influencers. This could mean partnering up for a giveaway, cross-promoting each other’s content, or even just tagging each other in your posts.
11. Post timely content
Make sure you’re posting content that’s timely and relevant to your audience. This means posting about holidays, current events, and any other topics that would be of interest to your followers. Also, make sure to only post in peak times.
12. Make the most of Instagram ads
If you want to reach even more people with your content, consider using Instagram ads. Ads allow you to target a specific audience and promote your content to them in a variety of ways. Plus, they’re relatively inexpensive and easy to set up.
13. Listen to your audience
Finally, it’s important to listen to your audience. See what kind of content they’re engaging with, what topics they’re interested in, and what kind of calls to action they respond to. Then, you can adjust your content accordingly.
All in all, Instagram is an excellent platform for businesses. It’s visual, it’s popular, and it’s easy to use. So if you haven’t already, be sure to create an account and start using Instagram for business.