With Buffer, you can quickly and easily schedule your posts on various social networks and thus automate the entire process. This has the great advantage that you get a break from your smartphone and don’t always have to open Instagram independently to publish posts. With Buffer, you decide the time, date, and more. Just add the upcoming posts to the queue. It can save you a lot of time and you can always post during peak hours to reach more people.

For whom is Buffer worthwhile?

  • For those of you who don’t want to use your smartphone or tablet all the time.
  • If you have multiple Instagram accounts
  • If you want to build a brand
  • If you run a blog, store or similar and you want to post on Instagram, Twitter and Facebook

I personally use Buffer for some projects, especially when it comes to marketing and building a brand. Here is an example of how it looks in the dashboard:


Is Buffer free of charge?

Yes, it is. You can add up to 10 images in the queue with the free version and have access to Facebook, Twitter and Instagram. You can sign up for Buffer here.

This is the complete pricing overview:


Advantages and disadvantages of Buffer


  • You can publish posts late at night when you’re actually asleep. This is useful if you want to reach an audience from a different time zone.
  • You can use Buffer with your browser and easily add content to the queue.
  • When you are on vacation or busy
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  • If you offer a product or service and can’t respond directly to your potential customers
  • If you want to interact with your followers
  • If you want to network with others

Conclusion: If you only want to publish content, Buffer can be extremely helpful. However, if you have an Instagram account where you have a personal relationship with your followers and want to maintain it, you should be as active as possible on Instagram to be able to reply to comments and messages. Of course, this all depends on your niche and account type.