Many users are only interested in having as many followers as possible on Instagram, but is it even worth it? Or is it a waste of time and money? The answer is: it depends on what you want to achieve and what kind of account it is.

Should influencers buy followers?

Short answer: No.

Detailed answer: You are not only deceiving yourself and your real followers but also potential advertising partners. Once you buy fake followers, which are usually of very poor quality and visible to everyone, you can’t get rid of them. You could remove them all manually, but if someone ever evaluates or analyzes your Instagram account, that person will immediately realize what happened. Thanks to tools like Socialblade, you can see exactly when and how many followers have been added. It is very noticeable when 5 new followers are added every day and suddenly 5000 followers in one day. You don’t have to be an expert to see what was going on.

Another disadvantage is the engagement rate. You have 10,000 followers but only 30 likes and 0 comments? That’s extremely noticeable and unrealistic. Normally, the engagement rate is between 3-6%. So if you have 10,000 followers, you should get at least 300 likes and at least some comments.

And don’t think anyone cares. Potential advertisers, companies, etc. will come to your profile and analyze it very carefully.

Here is what you should be aware of when buying likes or followers

social proof 2

Buy Instagram followers for business profiles?

Here I have already gone into this topic a bit more. It can be quite beneficial to buy a few hundred or thousand followers for your business profile. Why? Because it’s all about “social proof” first and foremost. Would you buy something from an online store that has only 5 followers on Instagram? Personally, it would seem very suspicious and unserious to me.

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If you make an Instagram profile for your company, application or website, it can also be an advantage. It’s all about the external effect. The profile doesn’t have a specific goal, it’s all about presence. Here, too, it looks unserious if the profile has only a handful of followers.

Make sure to stay away from verification services as well!

Are these purchased followers real people?

Most of the time, they are accounts that have been created automatically. They are bots. These accounts mostly come from Russia, Bangladesh or India – these countries are also the frontrunners when it comes to selling fake followers. Then there are accounts that come from the US, Brazil and other Asian countries. These are usually more expensive and have slightly better quality. Such as a profile picture, a bio, they were created with certain residential proxies and have some pictures in their profile. You will also often find the word “Refill”. Instagram already knows that there are many bots that create accounts automatically. Many of these accounts will eventually be deleted, but the ones that sell the followers offer a “refill”. This means that as soon as the fake follower accounts are deleted from Instagram, new fake followers will automatically follow you again.

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Depending on how and where these service providers promote your account, it is also possible that real followers will follow you. But don’t get your hopes up. The service providers often make a post in a Facebook group or on a Facebook page with the headline “Follow all @XYZ” and you will get some followers for a short time, but that’s it. These followers will unfollow you sooner or later.

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